The BEST Location for your NAIL SALON
How to find the right location for your Nail Salon
There are two main things to think about – the physical location and the building itself.
Firstly, let’s think about the physical location of your salon. If cost is not an issue you might like to start looking in the city centre but more affordable locations for your nail salon will probably be found in the suburbs.
You need a place that is situated in the busiest street or shopping centre of the city or suburb. You’ll be looking for lots of car and foot traffic, people passing by, people scurrying to grab their morning coffees or lunches. These are the people who will stop and look into your window as they walk down your street. Every time they walk past they will be influenced by your signage and whatever they can see through your window.
It is a great idea to walk around the area. Not only will you be able to see how many people potentially walk past the spot you are considering but you’ll get a feel for the standards of the area. Are the other businesses in the area targeting people in a similar income bracket? Don’t waste time setting up an exclusive salon in an area where the average local couldn’t afford your services.
Look around for potential competitors. Beauty salons, spas, beauty schools and even some chemists may all offer similar services. Don’t let that stop you if your service is able to compete but it’s worth taking into account when working out your profit potential.
What about the building itself? The best location can be ruined by the worst building. Here are some things to look out for:
- Is it big enough for all your operators, clients and equipment?
- Is there enough car parking for your clients?
- Is the property in acceptable condition?
- How much will it cost you to renovate or decorate?
- Is the doorway easy to see, enter and use?
- Do you have good window space and natural light?
- Can you afford to pay the overheads?
You will need to check the conditions of the lease and it is a good idea to check with the local council and service providers that the building has everything it needs for your purpose. You need to know that the building is zoned correctly for your purposes.
Finally, if you are thinking about taking up a space in a shopping centre or mall make sure that you check the conditions that apply. Some sites require you to be open for set times and days. Others require a percentage of your profits to go toward the promotion of the whole centre. If you aren’t happy with the term then don’t commit to them, no matter how appealing the site seems.
Choosing the right spot for your Nail Salon business will give you more chance of having a successful and profitable business. Don’t rush your search. Take your time and get it right.